I skip most ads and commercials. All of us do. This one was different.
Zack‘s story helps us imagine (if only for a moment) life without instant access or a community of experts at our fingertips. This story shows.
Google could have said, “the internet can make your life better through easy access to information, connectedness to other people, and the ability to share your knowledge.”
Boring.
Bullets points never illuminate like a story can.
There’s a big difference between presenting facts and sharing a story. We need more stories, not more facts.
