Arik Hanson of Communications Conversations interviewed me last week for his new series on Social Media and Community Managers. Here’s a look at one of the topics we chatted about.
Arik: We’re coming off Give to the Max Day, but how exactly do you use social to drive donations throughout the year?
Me: Nonprofits run on donations. It’s always the biggest need and often the biggest challenge. Our org is no different. When it comes to fundraising through social, I have a specific strategy that many completely disagree with. I don’t ask for donations very often. Instead, I try to share lots and lots of stories. Stories of impact, effectiveness, and of hope. I believe these types of stories will inherently inspire people to be part of our movement, and often times give their time and money.
For the rest of the interview including why I don’t do Facebook advertising and how I juggle so many social media sites, please visit Arik Hanson’s blog here: “Community manager profiles: Feed My Starving Children’s Drew Gneiser.”
